The Challenge
Carter's is a plumbing, heating, and cooling contractor servicing southeast Michigan. Like most plumbing businesses, they frequently encountered opportunities beyond their scope of work. When customers needed electrical repairs, HVAC installations, or water damage restoration, Carter's had no formal system in place to capitalize on these natural partnerships.
The problem was threefold: they lacked a structured process to send leads to trusted partners, no system to receive referrals in return, and no way to track the ROI of their referral relationships. Revenue was slipping through the cracks with every missed opportunity.
The Solution
CloudContractor connected Carter's with two vetted contractors in the Detroit area, creating a referral network built on reputation.
This partnership gave them immediate access to qualified leads while positioning them as the go-to plumbing partner for electrical and restoration projects that required their expertise.
Leads would come through the platform.
CSRs were able to quickly accept and follow up with leads.
Technicians were able refer customers to partners on-site.
Office Managers were able to report on the ROI.
The Solution
After just a 30-day trial, Carter's saw immediate returns. The numbers spoke for themselves: $160,000 in projected referral revenue, a 13x return on investment.
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